The incredible story of content marketing

In marketing, content is king. If you write good content, you can scale easily your business. Marketing is impossible without great content. Regardless of what type of marketing tactics you use, content marketing should be part of your process, not something separate. Quality content is part of all forms of marketing: Social media marketing: Content marketing strategy comes before your social media strategy.

Before writing content, there are certain key points which should be considered:-

  • Understand your audience ( buyer persona)
  • Identify effective content
  • Blog posts and articles
  • Infographics
  • Videos
  • Ebooks and whitepapers
  • Email newsletters
  • Social media posts
  • Podcasts
  • E-courses and webinars
  • Decide on placement
  • Develop your brand’s voice
  • Stay consistent
  • Analyze the results
  • Revise

If you are curious to know the story of content marketing, you can check out the article 

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